Digital Marketing Tips and Tricks-2019

 Google Standards
 Bulk Submissions 
 Keep Updated
 Quality Content
 ROI

SEO Steps 
1. Site Study  -Product ,Service
2. Current Visitor Study
3. Competitor analysis
4. Keyword 
5. ON Page
6. OFF Page

Google Bot 
• Spider   
• Cache
• Page Rank calculated?
• Link Juice – PR – Do Follow
• Inbound link, Out Bound Link

Tools 
• Back linking – Backlinkwatch.com
• Small SEO TOOLS
• Ahref
• Open Site Explorer

Browser Extensions Tools
• PR Checker
• Search Status
• SEO doctor
• ALEXA Check

Google Tools
• Analytics
• Real Time Web Analytics - clicky.com
• Google trend
• Webmaster
• Tag Manager 
• Adwords – Keyword planner
• Adsense 

Google Search Page Ranking

On page
• Title – 11 words, 55-70 Characters
• Meta Keywords -
• Meta Description – 70 Words, 350 Characters
• Analytics code + Webmaster
• H Tags
• Alt Tag –Images +Image Title
• Sitemap –XML and HTML
• Robots.txt - Link
• SEO Friendly URL (301 Redirect - URL revamp)
• Inter linking
• Google My Business - Verification : Link

Off Page – PR, Take Time, Quality, Submission, DON’T GET BANNED, Keep a Report– Black hat
• Ad boards
• Directory –submission tool
• Social Bookmark - Log in
• Classified - Log in
• Article Submission
• Guest Post
• Press Releases 
• Forum 
• Link exchange – PR, Theme, Report
         -  link-exchange-site.blogspot.in
• Blogging – Visits, quality, linking
• Blog Comment –Do Follow

Content King
• Plagiarism Checker 
• Unique 
• Quality

Domain name 
• Domain Age
           - Kerala Tourism 
• Domain age checker
• Domain Authority
• Keywords rich domains

Refer Blogs - stay updated
• Moz - Moz weather - Google Algorithm Update
• SE land
• SEObook.com
• Seo-theory.com
• Jamesthomas.in/blog

Advertisement (Google, Facebook)
• Spl landing page
• No confusion
• ROI

Redirects
• 301 – Moved permanently - 90-99% of link juice
• 302 – Moved temporarily -0% of link juice
• 404 – Error Page
• 500 - Server Error - Link

Points to be noted:
• Broken Link
• Bounce Rate -> Decrease
• News letter  - Returning Users – Engage users, emails, offers, coupon codes
• Site Updation.
• Monthly Reports
• Reputation Management -Reviews, Rating
• Responsive –Mobile
• Page Loading Time – Page size, java codes
• The Google Snippet Preview
• Bing and Yahoo Study
• Canonical - Link 1 
• Pagination - Link 1
• Citations For Local SEO

SMO 
• FB – Pages – Post –Short URL- Track- Share- Reach
• Twitter- 
• G+ - map + location add
• LinkedIN-
• Pinterest