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Question: is there a real SEO certification?

1:50 AM James Thomas 1 Comments Category :

A: To make it short and sweet – No.

SEO is a constantly changing field, moving with the winds of the geeks at Google and other search engine behemoths. With each “feature” change and exploit and counter-exploit in the improvement to the search algo, what is a proven tactic today may be obsolete in a month. In such a dynamic field, any such “certification” at present will be rendered pretty useless in just a year’s time.

In addition, there is a sharp difference between being “industry-certified” and obtaining a “certificate of completion.” To sum up the difference, certification means being truly tested and approved as an expert by the industry’s recognized certifying body, such as the MD certification for physicians. A certificate,meanwhile, is just a fancy piece of paper which, depending on the situation, can interchangeably be used for either wiping your ass or impressing a potential employer who knows nothing about the position he/she is interviewing you for. Take your pick.

In the end, you don’t need a PhD (or certification) to know the difference. It all boils down to common sense. Would you pay for “SEO certification” from a site that’s not optimized, and lists engines you haven’t searched since Netscape Navigator?
I think not. But then again, I’m not certified. What do I know, right?
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