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Why use Google Tag Manager?

3:23 AM James Thomas 0 Comments Category : ,

Google Tag Manager is free and easy, leaving more time and money to spend on your marketing campaigns. You manage your tags and configure your mobile applications yourself, with an easy-to-use web interface, rather than forcing you or your IT department to write or rewrite code.

it friendly

IT trusted

Google Tag Manager is designed for marketers, but webmasters and IT teams will love it too, thanks to features like user permissions, automated error checking and the Debug Console.


Google Tag Manager works smoothly across devices, supporting mobile websites and native mobile apps. You can even reconfigure your app tracking after a user downloads it, ending tedious release cycles.
easy testing


The Debug Console and Preview Mode let you verify new tags before you publish them. Marketers can make sure their tags fire; webmasters can breathe easy.
plays well

Plays well with others

Plays well with others tags, many with built-in templates. You have the freedom to use the tools that work for your business.
agency friendly

Agency friendly

Multi-account support and user permissions make it easy for agencies to manage tags and for clients to review their changes.
rule driven

Flexible tag firing

You depend on your tags to collect the right data at the right moments. That’s why Google Tag Manager lets you create custom rules and macros or use auto-event tracking to follow user actions in all the detail you need.